The VP Content Strategy & Development will lead a team of strategists and executive producers responsible for creating and executing programming strategies and custom creative solutions for venue owners, advertisers and various business units within PRN.

We seek a dynamic, creative strategist to help us build the next generation of consumer experience in Digital-Out-of-Home. This unique opportunity will put the right candidate on the cutting-edge of “out of home, place-based media” with Premier Retail Networks, also known as PRN, the creator of the worlds largest retail media networks that reach and engage consumers while they shop in the world’s largest retailers. We offer an exciting work environment, a competitive and comprehensive salary and benefit package.

The fast pace and creativity of our business opens the door for you to contribute in numerous ways, from pitching custom concepts to national advertisers, to managing the application of an on-air brand, to developing original pilot programming for major venue owners.

You’re a team player who loves to collaborate but knows how to pro-actively take charge when deadlines are tight. Your concepts are well-informed, strategic and engaging. Having a flexible approach and the ability to re-prioritize in response to the needs of the business is a key skill.

This position calls for a skilled communicator who can translate various key stakeholders objectives into strategic, creative work plans and outstanding pitches. An ideal individual for this position is resourceful and innovative, and prides themselves on the quality and effectiveness of their work.

ESSENTIAL JOB FUNCTIONS:

• Leads the Content Strategy & Development team, with multiple direct reports.
• Develops and drives content strategies and best practices.
• Responsible for concept thru delivery of compelling, entertaining, informative and high-quality content and advertising that meets the shopper, retailer and advertiser’s needs.
• Provides high-level creative strategy for national advertising Sales team, working with Sales to develop revenue generating creative propositions that strategically align PRN, advertiser and retailer’s needs.
• Supports Business Development, Product Development and Corporate Marketing by providing consumer experience insight that informs and/or aligns with PRN’s business models, and meets the shopper, retailer and advertiser’s programming needs.
• Provides strategic leadership to Content Partnership Team and Entertainment Sales in order to support programming strategies and maximize partnership potential, including definition and piloting programming partner opportunities.
• Accountable for the success of your designated client accounts.
• Represents Content & Creative Group to internal clients, potential business partners and the industry.
• Client-facing Content & Creative Group lead on programming, marketing and creative services projects.
• Defines project responsibilities across teams and is accountable for the success of projects.
• Oversees intra-departmental resources to ensure the timely, cost effective and high quality execution of all projects.
• Maintains and shares an informed perspective on industry trends and practices that affect PRN, our customers and partners.
• Mentors cross-departmental team members to help develop strategic skill sets and implementation of best practices, and provides input to employee annual reviews.
• Accountable for annual programming and production budgets for clients as assigned by your supervisor. Informs other department budgets by providing an annual budget plan to appropriate department heads.
• Performs other job related duties and works on special projects and pilots as needed.

ESSENTIAL JOB REQUIREMENTS:

• Proven expertise in developing custom creative solutions for nationally recognized consumer brands
• Deep knowledge of brand strategy, marketing, content development and consumer experience methodologies
• Strong communication and presentation skills with ability to build compelling presentations that reflect deep industry knowledge and PRN’s current positioning
• Proven ability to lead meetings with internal teams, clients and partners, and to effectively pitch creative strategy and concepts to senior-level media, marketing and advertising professionals
• Ability to gain senior level consensus through diplomatic, informed leadership
• Exceptional writing skills required
• Experience in creative and production staff management required
• Solid television or multi-media production and post production experience required
• Working knowledge of graphic/music/animation/multi-media platforms/offline and on-line editing required
• Working knowledge of broadcast and multi-media formats
• Experience in shooting a plus
• Experience in digital compression and delivery systems helpful
• Familiarity with PC and Mac-based equipment
• Exceptional interpersonal and leadership skills
• Must have ability to multitask and complete assignments an aggressive timeframe
• Minimum 12 years experience in media, marketing or related field
• Minimum 8 years experience managing teams of direct reports, cross-department and contract employees
• Bachelors degree or higher required

Premier Retail Networks, Inc. (PRN) enables retailers and manufacturers to reach consumers in over 6,600 leading retail and restaurant locations in the U.S. PRN works with leading retailers, restaurant brands, content partners and advertisers to create in-venue programming that engages, informs and motivates consumers where they shop, eat, and socialize. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN’s retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, and Walmart Stores.

PRN offers distinct and different career tracks and options that reflect our varied business units. Our Information Technology group created and upgrades our state-of-the-art media delivery system. Our Advertising Sales group evangelizes the unique opportunity of advertising within feet of the point of purchase. Our Operations group handles hardware and field issues at the retail sites. Our Creative & Programming group produces the majority of content that appears on our network. Also supporting our business goals is our Corporate Administrative group, which includes marketing, accounting, legal, human resources and facilities.

PRN has the technology pace of a startup and benefits & stability usually found only at larger companies. Our benefits package is highlighted by medical, dental and vision coverage plus 401(k) plan with match. Plus, we have a friendly, approachable and team-oriented working environment. PRN is headquartered in the South of Market Area in San Francisco, walking distance from both BART and Caltrain.

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